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    How to Use AI Property Videos on Instagram Reels and Facebook for Real Estate Marketing

    Published 2 May 2026 · 6 min read · By RocketReel

    Instagram Reels and Facebook are now the two highest-leverage social channels for Australian real estate agents. AI property videos make consistent posting realistic — but the format you publish, the caption you write and the cadence you keep all matter as much as the video itself. Here is the practical playbook.

    Create My Property VideoSee Examples

    Why short video works on social for agents

    Both Instagram and Facebook now favour short, native video over static photos and external links. For real estate agents this means a 20 to 30-second listing video reaches significantly more local buyers and vendors than a single hero photo, especially when posted as a Reel. AI property videos make this realistic to do for every listing rather than only the premium ones.

    Aspect ratios: portrait vs landscape

    • Instagram Reels — portrait 9:16. Always portrait, full-bleed, with the agent end card visible above the caption fold.
    • Instagram feed — square 1:1 or portrait 4:5. Avoid 16:9 in the feed, it loses too much screen space.
    • Facebook feed — portrait 4:5 outperforms square and landscape on mobile.
    • Listing portals and agent websites — landscape 16:9, the standard listing video format.

    A simple caption + hashtag formula

    Open with the suburb and one big hook ("Walk to the beach in Burleigh Heads"). Add 2 to 3 short feature lines. Close with the call to action (inspection time, contact line). Then add 3 to 5 hashtags — local suburb tag, property type tag, lifestyle tag, agent/agency tag.

    Two sample Instagram Reel captions

    "Walk to the beach in Burleigh Heads. Two-bedroom apartment, ocean views, secure parking. Inspect Saturday 10am. DM Liz to register. #BurleighHeads #GoldCoastRealEstate #BeachLife #LizTilley"

    "In the heart of Paddington — four-bedroom Queenslander, two living areas, north-facing deck. Open this Saturday at 11am. Contact agent for price guide. #Paddington #BrisbaneHomes #FamilyHome #JustListed"

    Two sample Facebook captions

    "Just listed in Paddington. Renovated four-bedroom Queenslander with original character and a modern open-plan extension. Inspect Saturday 11am — contact Liz Tilley to register your interest."

    "Now selling in Burleigh Heads. Two-bedroom apartment with ocean views and a private balcony, two minutes to the beach. Price guide on request — message us to inspect."

    Posting cadence for a single listing

    1. Pre-launch (T-3 days): teaser Reel with the hero exterior shot and a "coming soon" caption.
    2. Launch day: full 30-second listing video as both an Instagram Reel and a Facebook feed post.
    3. Open-day reminder: 24 hours before the inspection, repost the listing video as a Story with the time and address.
    4. Post-open-day update: short follow-up Reel ("strong interest at the open") with one or two interior frames.
    5. Sold update: 15-second sold-case-study reel for the agent profile after settlement.

    How RocketReel exports for portrait + landscape

    RocketReel produces a 30-second listing video from 6 to 8 listing photos with script, voiceover, music, branded overlays and a branded end card — and supports both landscape listing-portal format and portrait social reels where supported, so the same workflow covers Instagram, Facebook and listing portals. See the listing video maker page → or jump in via the create flow.